Film Redesign · Visual Storytelling · Avant-Garde Cinema

THE BLOOD OF A POET

Reimagining Cocteau’s avant-garde masterpiece through a modern lens of visual communication to revive its poetic legacy.

Roles &
Responsibilities

Graphic Design
Branding

Project Context

Jun - Aug 2019

Tools Used

Photoshop
Illustration
Indesign

Product Introduction

Blood of the Poet (French: Le sang d'un poète) (1930) is an avant-garde film directed by Jean Cocteau, financed by Charles de Noailles and starring Chilean actor Enrique Riveros.

We as IE STUDIO carried out a redesign and redistribution campaign for this movie.

Our team conducted a film study of Blood of the Poet, and since this avant-garde film did not have so much distribution in its time, we drew a lot of inspiration from the film and reinvigorated this black-and-white silent film from the point of view of visual communication in the hope that someone in today's society will also take notice of this stream-of-consciousness avant-garde film.

About IE Studio

IE STUDIO consists of 5 members, one art director, one copywriter, one strategist, and two visualizers.

Project Specifications

LOGO

New logo e new payoff

for the movie.

SYMBOLS

We use simbols from the original movie: ox, globe, lyre and statue.

Book Cover

ORIGINAL SCREENPLAY

We present the original movie screenplay by Jean Cocteau.

Merchandising

PLAYING CARDS

We create a deck of playing card, with new symbols.

Invitation

CREATIVE PROCESS

The movie premiere invitation drives the guest through destruction.

Merketing Choice

Film Analysis
Art movie, con-commercial, niche market

Target Group Analysis
Directors, Artists and creatives, Art lovers, Artsy youth

Location
Famous museums/gallery around the world

MOVIE PREMIERE
The movie premiere in the museums.

Reason for the choice

1. Experiential consumption, from the beginning into the museum, everyone’s behavior will be different from ordinary cinema, more able to create an atmosphere watching the art of film, and recreational viewing of a completely different attitude and behavior, the concept of change become a sensual and spiritual double trip.

2. Famous museum gathered a large number of art lovers: our target groups are usually concentrated here.

3. In museums’ shop is also convenient to sell our merchandise and let the audience experience our guerrilla advertising.

Type Interactive Design

Description

A large HD screen is placed in the public areas of the art museums to show the most representative masterpieces collected.

A 3d motion sensor, combined with the screen, captures the nearby crowd: when the audience walks into the sensing area, there will be a corresponding video interference on the screen and the image will be damaged in that area.

The more people pass in front of the screen, the more the image will be ruined and distorted.

When the image is almost destroyed, the screen switches and the payoff appears, followed by the title and the date for a very short time.

Then the cycle will resume from the beginning, with a new image.

Reflection

In the process of rebranding the film's identity, our focus was on how graphic design elements can convey the core values and emotions of the movie. We delved into the visual language of the film, exploring how color, typography, and graphic elements collectively influence audience perception and brand recognition.
Reflecting on our approach, we understood that the design of movie posters, covers, and promotional materials must align with the theme and atmosphere of the film. Strategic use of color not only attracts the target audience but also communicates the mood and style of the film. We found that iconic elements, such as signature scenes or characters from the movie, could strengthen brand recall.
Additionally, we ensured that the design's modernity aligned with the film's brand image, appealing to younger audiences and reigniting interest in classic films.

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